Dr. Ir. Rick Schifferstein

After graduating in Wageningen in 1988, I did my PhD on taste perception and continued with sensory and consumer research at the Marketing & Consumer Behaviour Group at WUR. In 2000, I transferred to the Faculty of Industrial Design Engineering at TU Delft, where I have been working on multisensory perception, enhancing product experiences and experience-driven innovation.

Since 2017 I am trying to connect designers with the world of nutrition, food science, and culinary arts through the projects of the Food & Eating Design Lab. The topics vary widely, including stimulating healthy eating, improving dining experiences, connecting people through food, reducing environmental impact, and trustworthy packaging design.